• the Marketing Plan is necessary for the launch of any product or service
• with this tool we are able to promote your products or services on all European markets and on the Chinese market
• with a valid market research, we verify the products or services that have not yet been offered to consumers
• we benchmark competitors and the profile of your current and potential customers
• we study how they make their decisions and what they are looking for that is not available today
• we identify strategies to reach a niche or an entire market segment
• based on the company’s ability and the market structure for each product or service we define the strategies of:
• positioning
• price
• distribution
• penetration of the advertising channel
• internet and social channels
• public relations
• participation in fairs and events
• telemarketing
• direct mail